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Engaging Employees With Opportunity - You Have to Give to Get PDF Print E-mail

A competitive salary draws people into your company along with your public or industry reputation. However, money doesn't keep them at your company. Your organizational values do that chore.

Create or Offer Experiential Opportunities

One way of adding value to your employees is by offering them an opportunity to give back to your community and to society at large. A great way of doing this is to allow them one or two days per year to volunteer. Use your expert HR folks to coordinate these days for your employees.


 


Give workers a choice of programs, charities or non-profits to chose from or allow them to suggest one that is near and dear to them. In doing so, you'll extend your brand into the community through your employees and gain some other benefits as well.

So what's in it for you?

Engaged employees - you'll allow your workforce to gain leadership skills, develop interpersonal relationship skills and hone their communication skills.

Committed workforce - employee loyalty will increase with opportunities to extend their personal brand; either helping people or animals. Employees will view the company as more than a profit center. Volunteerism allows employees to see your company as an organization that not only cares about them, the employee, but about the community at large.

Branded workers - have your workforce wear a company t-shirt, polo-style shirt or ball cap with your company's logo and tag line. Make it known that your company is in the community to do more that reap profits.

Retained talent - when you have employees who are engaged, committed and working for a company that has a good reputation, your retention rate will increase. This translates into lower recruitment costs and savings with the high cost of employee replacement; hiring, training, loss of human capital, organizational turmoil, etc.

The great motivational speaker Zig Ziglar once said, "If you help enough other people get what they want, you'll get what you want."

What's one thing you can take from this article and implement right away? When do you plan to take action on it? What will you be able to do once you've achieved your desired result?

Wesley Ford is known as That Value Guy. He is a speaker and consultant. He helps businesses and organizations grow and develop leaders and retain employees of value using The Soldier's Method™; Values, Valor and Value. Come join one of his teleseminars by visiting http://www.thatvalueguy.com to learn more.



 
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